Local SEO & Google Business Profile
For Home Care
About Grow Senior Care Marketing
At Grow Senior Care Marketing, we care about much more than just an incredible website. Search Engine Optimization and a Google Business Profile account are equally important. And we take care of it all.
Your Google Business Profile Listing Is More Important Than Your Website
The fact is, your Google Business Profile (GBP) listing is much more impact on your business than your website nowadays. The reason for this drastic change has to do with Google moving quickly to cater to their growing segment – mobile users. Google and other search engines are quickly and surely moving to a mobile-first index system. No matter the website or not, the results from the Google Knowledge Panel search results are changing into a completely mobile-based site.
If you are wondering what the Knowledge Panel in Google Business Profile is, it’s the compact box containing information that appears directly to the right of the search engine results. Through this box, users are able to learn more about the business and find out contact information for the home care businesses without having to click on the website or research further using the search engine. As you can probably tell, getting listed on the Knowledge Panel can be crucial to driving traffic. However, getting your business to show up on it, you must have an updated Google Business Profile listing with accurate and relevant information.
Importance Of Google Business Profile For Home Care
The truth is, 4 out of every 5 consumers utilize the search engines in order to find local businesses. Despite this fact, many small businesses haven’t even claimed their local business listing according to Search Engine Land. As you can tell, this is a huge missed opportunity. Thus, it is crucial to ensure you are claiming your home care business’ google business listing on the Google Business Profile directory. Not only is it entirely free, but it can give you the type of exposure that will allow you to boost traffic and awareness.
When done properly, you will be able to get your business showing up to date and accurate information and more prominently within Google’s local 3-pack. This is where the top 3 local businesses show up when you conduct a search. Not only are the rankings showcasing fewer listings than it previously did, but it is completely redesigned for mobile optimization. Thus, it can increase the competition, even more, to get your business seen.
It is also a good idea to get as many reviews from new client as possible. Take a look below and you will see just how important those online reviews can be to generating business according to Moz:
- 97 percent of consumers use and read reviews for local businesses
- 85 percent of consumers trust reviews that they read online as much as they do personal recommendations
- 73 percent of consumers said positive reviews helped encourage them to trust a local business more
- 49 percent of consumers look for 4 star or better ratings
- 30 percent of consumers say the speed of responses to negative feedback help them choose whether or not to frequent a business
- 68 percent of consumers left a review when asked to do so
