Local SEO & Google Business Profile
For Home Care
About Grow Senior Care Marketing
At Grow Senior Care Marketing, we care about much more than just an incredible website. Search Engine Optimization and a Google Business Profile account are equally important. And we take care of it all.
Your Google Business Profile Listing Is More Important Than Your Website
The fact is, your Google Business Profile (GBP) listing is much more impact on your business than your website nowadays. The reason for this drastic change has to do with Google moving quickly to cater to their growing segment – mobile users. Google and other search engines are quickly and surely moving to a mobile-first index system. No matter the website or not, the results from the Google Knowledge Panel search results are changing into a completely mobile-based site.
If you are wondering what the Knowledge Panel in Google Business Profile is, it’s the compact box containing information that appears directly to the right of the search engine results. Through this box, users are able to learn more about the business and find out contact information for the home care businesses without having to click on the website or research further using the search engine. As you can probably tell, getting listed on the Knowledge Panel can be crucial to driving traffic. However, getting your business to show up on it, you must have an updated Google Business Profile listing with accurate and relevant information.
Importance Of Google Business Profile For Home Care
The truth is, 4 out of every 5 consumers utilize the search engines in order to find local businesses. Despite this fact, many small businesses haven’t even claimed their local business listing according to Search Engine Land. As you can tell, this is a huge missed opportunity. Thus, it is crucial to ensure you are claiming your home business’ google business listing on the Google Business Profile directory. Not only is it entirely free, but it can give you the type of exposure that will allow you to boost traffic and awareness.
When done properly, you will be able to get your business showing up to date and accurate information and more prominently within Google’s local 3-pack. This is where the top 3 local businesses show up when you conduct a search. Not only are the rankings showcasing fewer listings than it previously did, but it is completely redesigned for mobile optimization. Thus, it can increase the competition, even more, to get your business seen.
It is also a good idea to get as many reviews from new client as possible. Take a look below and you will see just how important those online reviews can be to generating business according to Moz:
- 97 percent of consumers use and read reviews for local businesses
- 85 percent of consumers trust reviews that they read online as much as they do personal recommendations
- 73 percent of consumers said positive reviews helped encourage them to trust a local business more
- 49 percent of consumers look for 4 star or better ratings
- 30 percent of consumers say the speed of responses to negative feedback help them choose whether or not to frequent a business
- 68 percent of consumers left a review when asked to do so
Why Your Google Business Profile Listing Trumps Your Website
There are so many different reasons you should consider your GBP listing to be more crucial to your business location success than your business’ website. Below, we will discuss some key takeaways
Your GBP listing is easily the first point of contact with a prospective customer. A lot of them won’t even venture further to contact details on your website.
Without a GBP profile, you are going to be missing out on prospective customers and they will instead go to your competition.
Having an established and well laid-out profile can make you look much more credible and trustworthy to potential clients.
Your reputation depends on it. Having a good online reputation can dictate whether or not your business succeeds nowadays.
GBP listings are especially important when it comes to smaller mobile devices like phones as they are likely going to stick to the Knowledge Panel when searching for local businesses due to the smaller screen real estate.
As you can see, it is no wonder a lot of experts speculate that many businesses will become less dependent on their websites and their respective content in the future because of the changes to google search engines and the prominence of GBP listings.
What We Do for Your Google Business Profile
Google Business Profile Management
Google Business Profile listings have become an integral component of the search engines and even more important than your website itself. These listings show up first right when someone searches for a business like yours, and because it details relevant information to the user, it will drive many more eyes than your website will. Thus, what you have in the box that appears is going to end up determining whether or not you can convert someone to becoming a visitor to your website or if they move on to one of your competitors.
Grow Senior Care Marketing will be putting in the work to:
- Upload images
- Monitor reviews
- Implement profile edits
- Monitor competitor performance
- Verified Local Business
- Create Monthly Report
Branding Google Business Profile Optimization
Grow Senior Care Marketing provides effective optimization services to improve your targeted search phrases and local market. Our GBP expert dedicates to improving your ranks in the local pack and on Google Maps.
The process includes the following:
- Image Optimization
- Alt Text Optimization
- Unique Keyword Research
- Optimized profile details
- GMB profile Audit
- Monthly google Posts
Google Business Profile Setup
The information needed for your Google Business Profile listing now goes beyond the basics that you usually need, including name, address, phone number, website, and hours of operation. Nowadays, you need to have everything filled out, and the listing now includes more information than ever, including customer reviews, business overviews, posts, and more.
Grow Senior Care Marketing team will assist you in the process and provide professional services such as:
- Keyword Research
- Citation Building
- Image Uploads
- Products and Services
- Profile Optimization
- Monthly Google Post
Google Business Profile Support
Grow Senior Care Marketing team dedicates to making your Google Business Profile Professional and Effective, more importantly, to get your listing ranking well.
Grow Senior Care Marketing team has experience in resolving issues such as:
- Profile updates
- Verification Delays
- Malicious Profile Edits
- Account Suspension
- Account of Listing Recovery
- Duplicate Listings
Get More Home Care Leads Now!
3 Simple Steps To More Home Care Clients
Step 1.
Schedule A FREE Ultimate Home Care Marketing Strategy Session
Click the link to schedule your free, no-obligation, home care assistance, home health agency consulting, home care leads, session. When you schedule an Ultimate Home Care Marketing Strategy session you will receive a custom-tailored plan to generate qualified call, generating high quality leads quickly, lead high quality leads to more qualified leads, more sales, more leads, hire caregivers, happy clients, new customers and referral partners, and increase business hour and your revenue.
Step 2.
Meet with our marketing expert
On your call we'll craft your free digital marketing domination blueprint that includes:
A list of profitable Keywords to target
A ranking report to gauge your influence
A detailed review of your sites search engine optimization and conversion optimization
A local internet marketing domination plan
Step 2.
Meet with our marketing expert
On your call we'll craft your free digital marketing domination blueprint that includes:
A list of profitable Keywords to target
A ranking report to gauge your influence
A detailed review of your sites search engine optimization and conversion optimization
A local internet marketing domination plan
Step 3.
Partner With Us To Grow Your Influence And Attract new Leads
When you're ready to get your home in home care ppc advertising campaigns and senior in home care ppc campaign marketing efforts on the fast track and take your local senior centers, and home care agency into a brand new arena give us a call to partner with us! Our expert team of home care and senior care marketers and sales teams will work with you to make you a top ten home care services provider in your business address area and community!